September Variety Star Brand Reputation Rankings Announced

Sep 04, 2021

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from August 4 to September 3.

Yoo Jae Suk topped this month’s list with a brand reputation index of 3,021,770, marking a 67.97 percent increase in his score since August. High-ranking phrases in his keyword analysis included “news anchor,” “How Do You Play?”, and “You Quiz on the Block,” while his highest-ranking related terms included “host,” “return,” and “console.” Yoo Jae Suk’s positivity-negativity analysis revealed a score of 86.82 percent positive reactions.

Meanwhile, Kim Jong Kook took second place in the rankings with a brand reputation index of 1,638,021 for September.

Kim Min Kyung claimed third place on the list with a brand reputation index of 1,433,918, while Lee Seung Gi came in fourth place with a total score of 1,131,104.

Check out the top 30 for this month below!