October Singer Brand Reputation Rankings Announced

Oct 23, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from September 23 to October 23.

Im Young Woong rose to the top of this month’s list after seeing a 20.99 percent increase in his brand reputation index since September. The trot singer’s total index for October came out to 16,065,999.

BTS came in second place with a brand reputation index of 15,400,718, marking an 11.65 percent rise in their score since last month.

IU took third place in the rankings with a brand reputation index of 10,201,291, marking a 74.70 percent increase in her score since September, while Lee Chan Won claimed fourth place with a total index of 8,774,191.

Finally, aespa rounded out the top five after seeing a staggering 200.51 percent rise in their brand reputation index since last month. The rookie girl group’s total score for October came out to 7,688,906.

Check out the top 30 for this month below!