December Singer Brand Reputation Rankings Announced

Dec 25, 2021

The Korean Business Research Institute revealed the brand reputation rankings for singers in the month of December!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from November 25 to December 25.

BTS topped this month’s rankings with a score of 13,527,470. Although an 11.93 percent drop from last month (where they also placed first), BTS has made waves in the media over the past month with their first in-person concerts in two years at SoFi Stadium in Los Angeles, winning Artist of the Year at the 2021 American Music Awards, and launching their personal Instagram accounts. In early December, the group announced they would be taking an extended period of rest.

Coming in second was trot singer Lim Young Woong with a score of 12,970,200, a 14.37 percent decrease from last month, where he also placed second.

Starship Entertainment’s new girl group IVE debuted on the singer brand reputation rankings in third place with a score of 4,849,080, a testament to the group’s “monster rookie” status.

A close fourth and fifth are IU and trot singer Lee Chan Won, with scores of 4,753,396 and 4,742,462 respectively. IU and Lee Chan Won reversed their positions at No. 4 and No. 5 from last month, although both saw drops in their scores, with IU seeing a 9.52 percent drop and Lee Chan Won a 26.74 percent drop.

Check out the top 30 for December below!