January Boy Group Member Brand Reputation Rankings Announced

Jan 15, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 703 boy group members, using big data collected from December 15, 2021 to January 15, 2022.

2PM’s Lee Junho topped this month’s list with a brand reputation index of 7,425,507, marking a 39.07 percent increase in his score since last month. High-ranking phrases in his keyword analysis included “The Red Sleeve,” “My House,” and “[MBC] Music Festival,” while his highest-ranking related terms included “award,” “thankful,” and “consistent.” Lee Junho’s positivity-negativity analysis also revealed a score of 80.29 percent positive reactions.

Meanwhile, BTS’s Jimin held onto his spot at second place with a brand reputation index of 7,170,347 for January.

Finally, Wanna One’s Kang Daniel took third place for the month with a brand reputation index of 5,357,592. This month marked the first time in years that Kang Daniel was included in the boy group member rankings, due to Wanna One’s recent reunion at the 2021 Mnet Asian Music Awards.

Check out the top 30 for this month below!