January Girl Group Member Brand Reputation Rankings Announced

Jan 16, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 579 girl group members, using big data collected from December 16, 2021 to January 16, 2022.

BLACKPINK’s Lisa rose to the top of this month’s list with a brand reputation index of 3,828,941, marking an impressive 91.17 percent increase in her score since December. High-ranking phrases in her keyword analysis included “LALISA,” “MONEY,” and “solo song,” while her highest-ranking related terms included “surpass,” “beautiful,” and “lovely.” Lisa’s positivity-negativity analysis also revealed a score of 83.08 percent positive reactions.

aespa’s Winter held onto her spot at second place with a brand reputation index of 3,492,009, marking a 52.43 percent rise in her score since last month.

BLACKPINK’s Jennie took third place in the rankings with a brand reputation index of 3,397,512, marking a 28.55 percent increase in her score since December.

aespa’s Karina maintained her position at fourth place with a brand reputation index of 3,273,701, and Girls’ Generation’s Taeyeon rounded out the top five with an index of 3,096,724.

Check out the top 30 for this month below!