April Boy Group Brand Reputation Rankings Announced

Apr 09, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from March 9 to April 9.

BTS topped the list for the 47th consecutive month with a brand reputation index of 13,032,735, marking an 11.35 percent increase in their score since March. High-ranking phrases in BTS’s keyword analysis included “Time magazine,” “cover model,” and “Grammy award,” while their highest-ranking related terms included “selected,” “influential,” and “misfire.” The group’s positivity-negativity analysis revealed a score of 85.46 percent positive reactions.

BIGBANG shot up to second place in the rankings after seeing a staggering 847.13 percent increase in their brand reputation index since last month. The group’s total score for April came out to 7,655,526.

Meanwhile, SEVENTEEN took third place for the month with a brand reputation index of 3,264,715.

EXO held onto their spot at fourth place with a brand reputation index of 2,718,934, and NCT rounded out the top five for April with a total index of 2,694,839.

Check out the top 30 for this month below!