April Girl Group Brand Reputation Rankings Announced

Apr 09, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from March 10 to April 10.

(G)I-DLE soared to the top of this month’s list after seeing a whopping 1029.79 percent increase in their brand reputation index since March. The group’s total score for April came out to 4,664,162.

High-ranking phrases in (G)I-DLE’s keyword analysis included “TOMBOY,” “Billboard,” and “I NEVER DIE,” while their highest-ranking related terms included “powerful,” “participate,” and “cheer on.” The group’s positivity-negativity analysis also revealed a score of 86.02 percent positive reactions.

BLACKPINK took second place in the rankings with a brand reputation index of 4,492,548, marking an 8.18 percent rise in their score since last month.

Red Velvet rose to third place for April with a brand reputation index of 4,124,272, marking a 72.80 percent increase in their score since March.

Finally, Girls’ Generation and TWICE rounded out the top five at fourth and fifth places respectively.

Check out the top 30 for this month below!