May Boy Group Brand Reputation Rankings Announced

May 07, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from April 7 to May 7.

BTS topped the list for the 48th consecutive month with a brand reputation index of 11,573,221, marking a full four uninterrupted years at No. 1. High-ranking phrases in BTS’s keyword analysis included “In the SEOM,” “Suga,” and “Jungkook,” while their highest-ranking related terms included “record,” “long-running,” and “pre-book.” The group’s positivity-negativity analysis also revealed a score of 88.71 percent positive reactions.

Meanwhile, BIGBANG held onto their spot at second place for the second consecutive month with a brand reputation index of 5,004,703.

Finally, NCT rose to third place for May with a brand reputation index of 2,470,840.

Check out the top 30 for this month below!