May Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors.

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from April 28 to May 28.

Kang Soo Yeon, who unexpectedly passed away earlier this month at the age of 55, topped this month’s list with a brand reputation index of 13,847,666. High-ranking phrases in her keyword analysis included “nation’s actress,” “world star,” and “Im Kwon Taek,” while her highest-ranking related terms included “pass away,” “condolences,” and “commemorate.”

Ma Dong Seok took second place with a brand reputation index of 10,524,326, while Kim Hye Soo came in at a close third with a total index of 10,478,151.

Son Suk Ku rose to fourth place for May with a brand reputation index of 9,635,599, and Lee Byung Hun rounded out the top five with a total sscore of 9,380,105.

Check out the top 30 for this month below!

  1. Kang Soo Yeon
  2. Ma Dong Seok
  3. Kim Hye Soo
  4. Son Suk Ku
  5. Lee Byung Hun
  6. Lee Jung Jae
  7. Youn Yuh Jung
  8. Son Ye Jin
  9. Han Hyo Joo
  10. Kim Da Mi
  11. Kim Tae Ri
  12. Jung Joon Ho
  13. Han Ji Min
  14. Park Bo Young
  15. Honey Lee
  16. Lee El
  17. Hyun Bin
  18. Gong Hyo Jin
  19. Song Joong Ki
  20. Go Min Si
  21. Song Ji Hyo
  22. Park Seo Joon
  23. Lee Kwang Soo
  24. Jo In Sung
  25. Jung Hae In
  26. Jun Hye Jin
  27. Jung Woo Sung
  28. Gong Yoo
  29. Park Hae Jin
  30. Yoon Kye Sang

Watch Ma Dong Seok in his film “Start-Up” with subtitles below:

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Top Left and Right Photo Credit: Xportsnews

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