July Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from June 2 to July 1.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 2,569,823, marking a 31.12 percent increase in his score since June. High-ranking phrases in his keyword analysis included “PLAYou,” “Running Man,” and “Song Hae,” while his highest-ranking related terms included “release,” “donate,” and “carry the coffin.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 83.92 percent positive reactions.

Kim Jong Kook rose to second place in the rankings with a brand reputation index of 1,594,090, while Kang Ho Dong climbed to third place with a total index of 1,355,385.

Finally, Jo Se Ho and Lee Seung Gi rounded out the top five for July at fourth and fifth places respectively.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Kim Jong Kook
  3. Kang Ho Dong
  4. Jo Se Ho
  5. Lee Seung Gi
  6. Lee Sang Min
  7. Kim Joon Ho
  8. Shin Dong Yup
  9. Tak Jae Hoon
  10. Lee Hyori
  11. Park Myung Soo
  12. Kim Jong Min
  13. HaHa
  14. Kim Gura
  15. Kim Dong Hyun
  16. Hong Hyun Hee
  17. Seo Jang Hoon
  18. Jun Hyun Moo
  19. Lee Kyung Kyu
  20. Ahn Jung Hwan
  21. Moon Se Yoon
  22. Super Junior’s Kim Heechul
  23. Song Ji Hyo
  24. Lee Soo Geun
  25. Kim Sung Joo
  26. Jung Hyung Don
  27. Jang Do Yeon
  28. Park Na Rae
  29. Kim Shin Young
  30. Kim Min Kyung

Watch Yoo Jae Suk on “Running Man” with English subtitles here…

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…and on “How Do You Play?” below!

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Top Photo Credit: Xportsnews

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