February Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all stars!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from January 28 to February 28.

NewJeans held onto their spot at the top of the list for the second consecutive month, scoring a brand reputation index of 7,176,143 for February.

Lim Young Woong rose to second place with a brand reputation index of 6,505,134 for the month.

Meanwhile, BTS took third place in the rankings with a brand reputation index of 6,087,045 for February.

Son Heung Min climbed to fourth place after enjoying a 28.56 percent increase in his brand reputation index since last month, bringing his total score to 5,195,224.

Finally, Kim Min Jae came in at a close fifth with a brand reputation index of 5,112,490, marking an impressive 65.90 percent increase in his score since January.

Check out the top 30 for this month below!

  1. NewJeans
  2. Lim Young Woong
  3. BTS
  4. Son Heung Min
  5. Kim Min Jae
  7. Yoo Jae Suk
  8. Baek Jong Won
  9. Lee Chan Won
  10. Song Joong Ki
  11. EXO
  12. Song Hye Kyo
  13. IU
  15. H1-KEY
  16. Kim Ho Joong
  17. TWICE
  18. Young Tak
  19. Girls’ Generation
  21. IVE
  22. Girls’ Generation’s Taeyeon
  23. NCT
  24. Moon Ga Young
  25. Younha
  26. Super Junior’s Kim Heechul
  27. Kim Yeon Koung
  28. Kang Daniel
  29. ASTRO’s Cha Eun Woo
  30. Gong Yoo

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