March Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from February 11 to March 11.

BTS topped the list for the 58th consecutive month with a brand reputation index of 5,907,810 for March. High-ranking phrases in the group’s keyword analysis included “J-Hope,” “Lego,” and “Jimin,” while their highest-ranking related terms included “release,” “collaborate,” and “award.” BTS’s positivity-negativity analysis also revealed a score of 80.78 percent positive reactions.

NCT took second place in the rankings with a brand reputation index of 3,983,538, marking a 4.08 percent increase in their score since February.

Meanwhile, SEVENTEEN claimed third place for March with a brand reputation index of 3,699,006.

EXO held onto their spot at fourth place with a brand reputation index of 3,223,157, marking a 4.79 percent rise in their score since last month.

Finally, THE BOYZ climbed to fifth place with a brand reputation index of 2,995,419, marking a 39.21 percent increase in their score since February.

Check out the top 30 for this month below!

  1. BTS
  2. NCT
  3. SEVENTEEN
  4. EXO
  5. THE BOYZ
  6. TXT
  7. SHINee
  8. ASTRO
  9. Stray Kids
  10. BIGBANG
  11. Super Junior
  12. BTOB
  13. PENTAGON
  14. MONSTA X
  15. TREASURE
  16. INFINITE
  17. ENHYPEN
  18. Highlight
  19. WINNER
  20. Shinhwa
  21. ATEEZ
  22. Wanna One
  23. 2PM
  24. VIXX
  25. TNX
  26. TVXQ
  27. CRAVITY
  28. Block B
  29. SF9
  30. Teen Top

Source (1)


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