March Advertisement Model Brand Reputation Rankings Announced

Mar 18, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from February 16 to March 16. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for March.

NewJeans held onto their spot at the top of the list this month with a brand reputation index of 1,695,456. High-ranking phrases in the girl group’s keyword analysis included “collab,” “trend,” and “ambassador,” while their highest-ranking related terms included “positive,” “young,” and “likable.”

BTS rose to second place for the month with a brand reputation index of 1,470,756, marking a 1.23 percent increase in their score since January (the last time the rankings were published).

BLACKPINK came in at a close third with a brand reputation index of 1,533,410, marking a 0.46 percent rise in their score since January.

Finally, soccer star Son Heung Min and trot singer Lim Young Woong rounded out the top five for March at fourth and fifth places respectively.

Check out the top 30 for this month below!