April Variety Star Brand Reputation Rankings Announced

Apr 01, 2023

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from March 1 to April 1.

Yoo Jae Suk defended his position at the top of the list this month with a brand reputation index of 2,926,780. High-ranking phrases in his keyword analysis included “How Do You Play?”, “You Quiz on the Block,” and “Just an Excuse,” while his highest-ranking related terms included “record,” “challenge,” and “successful fan.” The star’s positivity-negativity analysis also revealed a score of 83.90 percent positive reactions.

Kim Jong Kook also held onto his spot at second place in the rankings with a brand reputation index of 1,824,605 for April.

Finally, Tak Jae Hoon rose to third place with a brand reputation index of 1,478,907, marking a 10.71 percent increase in his score since March.

Check out the top 30 for this month below!