April Drama Actor Brand Reputation Rankings Announced

Apr 08, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between March 6 and April 6.

“The Glory” co-stars Lim Ji Yeon and Lee Do Hyun, who just confirmed last week that they are dating, took the top two spots on this month’s list. Lim Ji Yeon came in first place for April with a brand reputation index of 3,030,012, while Lee Do Hyun followed close behind with an index of 2,742,908.

High-ranking phrases in Lim Ji Yeon’s keyword analysis included “Yeon Jin,” “Lee Do Hyun,” and “Song Hye Kyo,” while her highest-ranking related terms included “dating,” “let’s live kindly,” and “sign a contract with.” The actress’s positivity-negativity analysis revealed a score of 89.55 percent positive reactions.

Meanwhile, “Taxi Driver 2” star Lee Je Hoon took third place for the month with a brand reputation index of 2,511,782.

“Divorce Attorney Shin” star Cho Seung Woo ranked fourth with a brand reputation index of 2,488,894, and “The Glory” leading lady Song Hye Kyo came in at a close fifth with a score of 2,415,501.

Check out the top 30 for this month below!