April Advertisement Model Brand Reputation Rankings Announced

Apr 13, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from March 13 to April 13. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for April.

NewJeans successfully defended their position at the top of the list this month with a brand reputation index of 2,256,007, marking a 33.06 percent rise in their score since March.

High-ranking phrases in NewJeans’ keyword analysis included “Coca-Cola,” “commercial song,” and “ambassador,” while their highest-ranking related terms included “bright,” “young,” and “enjoy.” The group’s positivity-negativity analysis revealed a score of 85.03 percent positive reactions.

Meanwhile, Lim Young Woong rose to second place with a brand reputation index of 2,000,867, marking a 58.73 percent increase in his score since last month.

BLACKPINK held onto their spot at third place with a brand reputation index of 1,608,061, marking a modest 4.87 percent rise in their score since March.

Finally, BTS and IVE rounded out the top five for April at fourth and fifth places respectively.

Check out the top 30 for this month below!