June Variety Star Brand Reputation Rankings Announced

Jun 03, 2023

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from May 3 to June 3.

Yoo Jae Suk continued his reign at the top of the list this month with a brand reputation index of 2,342,582. High-ranking phrases in his keyword analysis included “You Quiz on the Block,” “Running Man,” and “YouTube,” while his highest-ranking related terms included “challenge,” “release,” and “talk.” The star’s positivity-negativity analysis also revealed a score of 86.36 percent positive reactions.

Meanwhile, Tak Jae Hoon also held onto his spot at second place with a brand reputation index of 2,032,762.

Kim Jong Kook rose to third place with a brand reputation index of 1,688,679, marking a 6.00 percent increase in his score since May, and Shin Dong Yup took fourth with a total index of 1,605,216.

Finally, Song Ji Hyo came in at a close fifth after seeing an impressive 150.56 percent rise in her brand reputation index since last month. The star’s total index for June came out to 1,583,232.

Check out the top 30 for this month below!