October Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from September 15 to October 15.

Cha Seung Won topped this month’s list with a brand reputation index of 5,841,596, marking a 31.18 percent increase in his score since September. High-ranking phrases in his keyword analysis included “Three Meals a Day,” “Uprising,” and “The Tyrant,” while his highest-ranking related terms included “trusted,” “beloved,” and “flawless.” Cha Seung Won’s positivity-negativity analysis also revealed a score of 89.57 percent positive reactions.

Meanwhile, Kim Woo Bin took second place for October with a brand reputation index of 5,009,360.

Yoo Hae Jin came in at a close third after seeing a whopping 220.43 percent rise in his brand reputation index since last month, bringing his total score to 4,867,842.

Jung Hae In ranked fourth for the month with a brand reputation index of 4,305,979.

Finally, Hwang Jung Min rounded out the top five with a brand reputation index of 4,073,033, marking a 19.48 percent increase in his score since September.

Check out the top 30 for this month below!

  1. Cha Seung Won
  2. Kim Woo Bin
  3. Yoo Hae Jin
  4. Jung Hae In
  5. Hwang Jung Min
  6. Lee Dong Wook
  7. Um Tae Goo
  8. Park Seo Joon
  9. Lee Je Hoon
  10. Ma Dong Seok
  11. Son Suk Ku
  12. Jo Jung Suk
  13. Lee Byung Hun
  14. Byun Yo Han
  15. Lee Jung Jae
  16. Lee Seo Jin
  17. Kim Hye Soo
  18. Han Ji Min
  19. Go Youn Jung
  20. Park Ji Hwan
  21. Lee Jin Uk
  22. Yum Jung Ah
  23. Jang Dong Gun
  24. Kim Tae Ri
  25. Lee Jong Suk
  26. Ha Jung Woo
  27. Kang Dong Won
  28. Nam Joo Hyuk
  29. Gong Yoo
  30. Jo In Sung

Watch Cha Seung Won in his film “Sinkhole” with subtitles on Viki below:

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Or watch Kim Woo Bin in “Alienoid: Return to the Future” here:

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And Yoo Hae Jin in “Exhuma” below!

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