Drama Reputation Rankings Revealed For The Month Of March

SBS’s “Defendant” has taken the No. 1 spot in drama brand reputation rankings for the month of March.

The Korean Business Research Institute analyzed brand data from February 24 to March 25 in aspects such as consumer brand participation, media, communication, and community. The amount of data, however, decreased about 24.68 percent since January’s analysis.

According to their results, “Defendant” took first place with an overall brand reputation index of 58,424,856.

JTBC’s “Strong Woman Do Bong Soon” took second place with a score of 42,519,937 and KBS’s “Chief Kim” came in third with 25,530,812.

The chief of the Korean Business Research Institute, Goo Chang Hwan, stated, “As a revenge story about lost memories, ‘Defendant’s’ impact on viewers rose with every episode. Its strong storyline helped it to take the top spot in brand reputation rankings this month.”

Check out the full list below:

1. “Defendant”
2. “Strong Woman Do Bong Soon”
3. “Chief Kim”
4. “First Love Again”
5. “Father Is Strange”
6. “You’re Too Much”
7. “I’m Sorry Kang Nam Goo”
8. “Perfect Wife”
9. “The Shining Eun Soo”
10. “Rebel: Thief Who Stole the People”
11. “Self-Illuminating Office”
12. “Our Gap Soon”
13. “Person Who Gives Happiness”
14. “Father, I’ll Take Care of You”
15. “Saimdang, Light’s Diary”
16. “Strong Family 2017”
17. “Love Bubbles”
18. “Always Spring”
19. “Golden Pocket”
20. “TV Novel – Sea of the Woman”

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Edit: A previous version of this article mistakenly referred to “Strong Woman Do Bong Soon” as a tvN drama.