Soompi is the world’s largest and longest-running English online media providing complete coverage of Korean pop culture. Founded in 1998, Soompi has become the ultimate authority for all the latest news on Korean celebrities, music, TV shows, movies, and style, as well as a respected organization that works closely with major Korean entertainment agencies to bring you exclusive content. Soompi boasts a dedicated user base from 150 different countries. Site traffic is spread out among our comprehensive forums as well as our growing news site and fan clubs.
In February 2011, Soompi was acquired by Enswers, Inc., a Seoul-based IT venture company specializing in video search technology, and operates as a wholly-owned subsidiary of it. Also in 2011, Soompi officially went global when it expanded the brand worldwide by launching Soompi Spanish, Soompi France, and Soompi Portuguese.
Soompi’s legacy began in 1998 when Susan Kang created a Korean pop music fan site at her home in Los Angeles. As a fan of H.O.T., the most popular boy band at the time, Susan initially started Soompi with the goal of providing a place where she and her American friends could share their love for H.O.T. and their counterparts. However, Soompi quickly gained traction and has grown into one of the most distinct brands in the Korean pop culture fan world.
Susan now serves as the Chief Evangelist of Soompi. Offices are in San Francisco and Seoul, and the editorial team now consists of nine writers, plus a number of contributors from around the world, as it continues to grow in size and influence in the Korean entertainment industry.
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