The Prince of Asia Models...Bread?!

The “Prince of Asia” Jang Geun Suk is modeling…bread in Japan?! A photo of “Jang Geun Suk’s bread” had been uploaded onto various internet community sites, garnering netizens’ attentions.

Last year, Jang Geun Suk had signed with Lawson Frau International and Tree-J Company to become Lawson’s product ambassador. As a result, his face is on two types of bread produced by Lawsons.

Lawsons began selling “Jang Geun Suk Mocha Coffee Melon Bread” and “Jang Geun Suk Bulgogi Bread” in Lawsons’ convenience stores throughout Japan today, January 17.

A representative of Lawsons stated, “Jang Geun Suk is extremely popular among Japanese females, and we chose him to endorse our product because female consumers are our target market. “  

Jang Geun Suk has charmed hallyu fans, especially those in Japan, with his memorable characters in dramas like “You’re Beautiful” and “Mary Stayed Out All Night,” as well as his singing prowess.  Last year, Japanese magazine “AERA” published an article analyzing Jang Geun Suk’s popularity, stating that his popularity surpasses that of original hallyu star Bae Yong Joon of “Winter Sonata.” 

Currently, Jang Geun Suk is busy filming his new drama “Love Rain,” co-starring SNSD’s YoonA.