BLACKPINK Breaks Record For K-Pop Groups On YouTube With “As If It’s Your Last” MV

BLACKPINK’s new MV has broken a YouTube record for K-pop groups!

The YG Entertainment quartet released their new music video “As If It’s Your Last” on June 22 at 6 p.m. KST. As of moments before 11 a.m. KST on June 23, the music video had already hit 10 million views, meaning it reached the milestone in just less than 17 hours.

This is an incredible feat considering that the fastest time for a K-pop group MV to reach 10 million views was previously 21 hours and 37 minutes for BTS’s “Not Today.”

BLACKPINK made their debut in August of 2016 with their first single album “Square One.” The MV for “BOOMBAYAH” off their first single is currently the most-viewed debut MV for a K-pop group, with over 169 million views.

Congratulations to BLACKPINK and their fans BLINK!