BLACKPINK Breaks Another K-Pop Group Record, This Time For Most MV Views In 24 Hours

After BLACKPINK broke the K-pop MV record for fastest group to 10 million views with “As If It’s Your Last” (the group hit the milestone in less than 17 hours, beating the previous record held by BTS’s “Not Today”), BLACKPINK has broken yet another YouTube record for K-pop groups, with the most music video views in 24 hours.

By 6 p.m. on June 23 KST, 24 hours after its release, BLACKPINK’s “As If It’s Your Last” recorded 13,316,290 views, the most ever for a K-pop group in 24 hours. This record was also previously held by BTS’s “Not Today,” which had hit an impressive 10,979,502 views 24 hours after its release.

Congratulations to BLACKPINK!