BLACKPINK’s “As If It’s Your Last” MV Breaks Another Record With 40M Views

BLACKPINK continues to break more YouTube records for K-pop groups!

The YG Entertainment female quartet released their music video for “As If It’s Your Last” on June 22 at 6 p.m. KST. As of approximately 9 a.m. KST on July 2, the music video has reached 40 million views. This means they were able to surpass this milestone in just nine days and 15 hours, which is a record amount of time.

This is an incredible feat considering that the fastest time for a K-pop group’s music video to reach 40 million views was previously 11 days, 4 hours by TWICE‘s “Knock Knock.”

BLACKPINK broke the 10 million, 20 million, and 30 million view record for K-pop groups on YouTube as well.

Congratulations to BLACKPINK and their fans!

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