October Girl Group Brand Reputation Rankings Revealed

Oct 14, 2017

The Korean Business Research Institute analyzed 56,809,055 pieces of big data from September 12 to October 13 and published the results from their findings for October’s brand reputation rankings among girl groups.

The institute analyzed brand reputation of girl groups by analyzing participation, media coverage, communication, and community awareness. As a result, TWICE took first place with a brand reputation index of 6,407,235. Red Velvet came in second place with a total 5,383,260, while GFRIEND followed up with a score of 3,705,350.

It’s also worth mentioning that mass media variety programs were found to have a large impact on the findings, and TWICE’s first Japanese single “One More Time” had a positive reaction which also affected this month’s results.

Check out the top 30 rankings below: