SM Entertainment Launches New Instagram And Puzzles Fans With Date

Updated October 26 KST:

SM Entertainment’s teaser turned out to be for a special live video on Instagram with EXO’s Kai and SHINee’s Taemin!

The video can currently be viewed on the Instagram story of the account, while they also shared selfies of the friends, after previously announcing their special live video with a teaser that used their shared “magic hands” nickname.

Original Article:

SM Entertainment has opened a new Instagram account with a mysterious date!

On October 20, the agency announced via Twitter that it has launched an official Instagram for “SM Entertainment Group” under the account name “smtown.”

So far, the only content on the Instagram account is a pink image that announces the date October 26, 2017. The caption on the image includes only the hashtags “SMmakesIT” and “MAKEsIT.”

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A post shared by SM Entertainment Group (@smtown) on

Fans have been left guessing what they can expect on October 26, with ideas ranging from a comeback from one of the agency’s artists to an announcement of a new group, or even possibly more news on the company’s previously announced artificial intelligence venture.

What are you hoping SM Entertainment has in store?