Loen Entertainment Officially Takes Over Kim So Hyun’s Agency

Loen Entertainment will be taking over management of Kim So Hyun’s activities.

The actress previously signed with an independent label E&T Story Entertainment, housed under Loen Entertainment. As one of Korea’s largest entertainment agencies, Loen Entertainment is active in many aspects of the industry.

Kim So Hyun has been actively promoting through various commercials, dramas, and films and has been picked as the “next generation’s Hallyu goddess.” Last year, she was quite busy through her appearances in tvN’s “Goblin,” MBC’s “Ruler: Master of the Mask,” and more, cementing her position as a top actress in her teens with her stable acting.

The actress left her long-time agency SidusHQ last August and found her new home with an independent label under Loen Entertainment last December. Loen Entertainment stated, “We decided to create an independent label based on Kim So Hyun’s future growth and potential as well as our staff’s management experience. Loen Entertainment plans to not only move forward with actors’ management but also with various media content production. We hope that it will produce a synergy effect.”

The label continued, “In order to do extend our subsidiary Plan A Entertainment’s actor management, we also invested in E&T Story Entertainment. We look forward to the two companies’ cooperation.”

With Kim So Hyun signed under Loen Entertainment’s newly structured system, the actress plans on actively promoting both domestically and abroad. She will be appearing in upcoming KBS drama “Radio Romance,” which is gaining attention as it is her first drama as an adult.

Loen Entertainment recently announced that they will change their company name to “Kakao M” in order to strengthen its brand as a comprehensive content company while also embracing the Kakao brand.

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