March Boy Group Brand Reputation Rankings Revealed

Mar 11, 2018

On March 11, the Korean Business Research Institute published the newest results for brand reputation rankings among boy groups.

The ranking is based on the analysis of consumers’ participation, media coverage, interaction, and community indexes of big data on 50 boy groups from February 9 to March 10.

Wanna One rose one spot to top this month’s brand reputation rankings with a total score of 11,642,511. This includes a participation score of 1,859,968, media coverage score of 2,639,872, interaction score of 3,387,005, and community index score of 3,755,667.

“Like,” “Congratulations,” and “Happy” ranked high for the link analysis of Wanna One, while words “I.P.U,” “Kang Daniel,” and “Comeback” ranked high for the keyword analysis. The positivity-negativity analysis found that reactions were 87.12 percent positive.”

BTS came in second place with a total score of 10,990,072. This consists of a participation score of 3,456,288, media coverage score of 1,692,672, interaction score of 2,929,859, and community index score of 2,911,253.

iKON achieved third place with a total score of 7,117,346, with a participation score of 801,768, media coverage score of 2,654,976, interaction score of 1,574,197, and community index of 2,086,495.

Check out the top 30 below: