March Boy Group Brand Reputation Rankings Revealed

On March 11, the Korean Business Research Institute published the newest results for brand reputation rankings among boy groups.

The ranking is based on the analysis of consumers’ participation, media coverage, interaction, and community indexes of big data on 50 boy groups from February 9 to March 10.

Wanna One rose one spot to top this month’s brand reputation rankings with a total score of 11,642,511. This includes a participation score of 1,859,968, media coverage score of 2,639,872, interaction score of 3,387,005, and community index score of 3,755,667.

“Like,” “Congratulations,” and “Happy” ranked high for the link analysis of Wanna One, while words “I.P.U,” “Kang Daniel,” and “Comeback” ranked high for the keyword analysis. The positivity-negativity analysis found that reactions were 87.12 percent positive.”

BTS came in second place with a total score of 10,990,072. This consists of a participation score of 3,456,288, media coverage score of 1,692,672, interaction score of 2,929,859, and community index score of 2,911,253.

iKON achieved third place with a total score of 7,117,346, with a participation score of 801,768, media coverage score of 2,654,976, interaction score of 1,574,197, and community index of 2,086,495.

Check out the top 30 below:

  1. Wanna One
  2. BTS
  3. iKON
  4. EXO
  7. NCT
  8. BTOB
  10. SHINee
  11. WINNER
  13. JBJ
  14. GOT7
  15. Super Junior
  16. SF9
  17. VIXX
  18. NU’EST W
  19. ASTRO
  20. 2PM
  21. Highlight
  22. Golden Child
  23. Shinhwa
  24. BEAST
  25. B1A4
  26. RAINZ
  27. The Boys
  28. VAV
  29. TVXQ
  30. MONSTA X

Source (1)