March Brand Reputation Rankings For Individual Girl Group Members Revealed

On March 18, the Korean Business Research Institute announced this month’s ranking for brand reputation among individual girl group members.

The ranking is based on the analysis of consumers’ participation, media coverage, interaction, and community indexes for 111,233,224 pieces of big data on 318 girl group members from February 16 to March 17.

With the recent premiere of her new drama “Tempted,” Red Velvet’s Joy rose six spots from the February ranking to top the list this month. With a participation score of 1,486,226, media coverage score of 473,820, interaction score of 651,752, and community score of 566,773, her total score for the month came out to be 3,178,571, which is a 16.56 percent increase from her February score.

MOMOLAND’s Yeonwoo also rose six spots to take second for the March ranking with a participation score of 1,977,812, media coverage score of 231,620, interaction score of 594,717, and community score of 362,747 for a total brand reputation score of 3,166,896. This is a 17.46 percent increase from her previous score.

Following MAMAMOO’s recent comeback, Solar rose 67 spots from the February ranking to take third place. Her participation score is 1,029,568, media coverage score is 717,689, interaction score is 487,224, and community score is 758,066 for a total brand reputation score of 2,992,547, which is a 493.12 percent increase from last month.

Check out the top 30 below:

  1. Red Velvet’s Joy
  2. MOMOLAND’s Yeonwoo
  3. MAMAMOO’s Solar
  4. Red Velvet’s Seulgi
  5. Red Velvet’s Irene
  6. WJSN’s Xuan Yi
  7. MOMOLAND’s Nancy
  8. MOMOLAND’s JooE
  9. TWICE’s Dahyun
  10. gugudan’s Mina
  11. Red Velvet’s Yeri
  12. WJSN’s Cheng Xiao
  13. WJSN’s Bona
  14. Girls’ Generation’s YoonA
  15. TWICE’s Sana
  16. TWICE’s Momo
  17. TWICE’s Nayeon
  18. MAMAMOO’s Wheein
  19. TWICE’s Mina
  20. MAMAMOO’s Hwasa
  21. Red Velvet’s Wendy
  22. WJSN’s Yoo Yeonjung
  23. WJSN’s Seola
  24. Weki Meki’s Kim Doyeon
  25. Girls’ Generation’s Taeyeon
  26. MAMAMOO’s Moonbyul
  27. Weki Meki’s Choi Yoojung
  28. TWICE’s Tzuyu
  29. Oh My Girl’s YooA
  30. WJSN’s Dayoung

Source (1)