Super Junior Makes Another Hit Appearance On Home Shopping Network
Super Junior enjoyed another huge success on their second appearance on a home shopping network!
On April 12, Super Junior appeared on the channel CJ O Shopping for the second season of their special home shopping program “Super Market.” The first broadcast of “Super Market” aired in November 2017, when the members sold long down jackets, as they had promised to do if their album “PLAY” sold 200,000 copies.
During the 65-minute special, which began at 10:45 p.m. KST, Super Junior completely sold out 7,000 face masks produced by beauty brand Avajar. Two types of face masks were on sale: an “Avajar Face Mask Set” priced at 98,000 won (approximately $91) and a “Super Junior Special Edition Face Mask Set” specially designed for the occasion, priced at 129,000 won (approximately $120).
The limited-edition “Super Junior Special Edition Face Mask Set” sold out merely 30 minutes after the show began, and the group successfully sold out all face masks 10 minutes before the end of the program. Super Junior’s total sales for the hour amounted to 900 million won (approximately $839,745).
At the beginning of “Super Market,” Super Junior made a promise that they would perform their new song “Lo Siento” for the first time on the spot if they managed to sell out all the masks. When all the products sold out, the group fulfilled their promise by putting on a fun performance full of their signature wit. Super Junior later shared a video of their cool yet hilarious performance on Instagram.
“Super Market” scored impressive viewership ratings as well. The program recorded ratings six times higher than those typically scored by shows in the same time slot. In addition, the percentage of total consumers that were in their 20s and 30s (52 percent) was roughly twice the percentage that young consumers typically account for on similar beauty-related home shopping shows in the same time slot.
Super Junior’s special home shopping program was broadcast not only on television but also on CJ O Shopping’s official Facebook page and China’s Tmall. The number of concurrent users watching the second season of “Super Market” on CJ O Shopping’s Facebook page peaked at 4,300, with a significant number of viewers watching from South America.
Super Junior recently released their repackaged album “Replay” with the title track “Lo Siento.”
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