Star Wars "RoarForChange" Campaign Thanks BTS's Fans For Helping Them Reach Donation Goal

BTS’s fans recently rallied together and showed support for a great campaign!

Fans of the “Star Wars” franchise annually celebrate May 4 as Star Wars day, with various festivities and events taking place worldwide. This year, the Star Wars-themed charity program Star Wars: Force for Change U.S. created a global “Roar For Change” social media campaign with the goal of raising $1 million for UNICEF USA.

Launched and run by Lucasfilms and The Walt Disney Company since 2014, the organization pledged to donate $1 for every public post, like, or share on social media platforms Facebook, Instagram or Twitter made between May 3-25 using the hashtag “RoarForChange.”

Named after the much-loved Chewbacca and “his iconic roar,” the campaign aims to support UNICEF’s effort “to provide Ready-to-Use-Therapeutic Food packets to children suffering from malnutrition, helping them to have a chance at a brighter future.” It also celebrates the upcoming release of “Solo: A Star Wars Story.”

A day after the campaign’s launch, George Pennacchio, the entertainment reporter for AMBC7 Eyewitness News, shared his support for the campaign and tweeted about how to participate, directly addressing BTS’s fans. He explained that he wanted to spread the word and thought they might want to join in. Within a few hours of his posts, ARMY helped increase the number of posts and shares of the hashtag “RoarForChange” to be over 1 million on Twitter.

Okay, #BTSArmy, show your power for charity! Between now & 5/25/18, for every like, share or public post on Twitter, Facebook or Instagram where we see this hashtag – #RoarForChange – Force For Change U.S. will donate a dollar to @UNICEFUSA. #MayThe4thBeWithYou @BTS_ARMY pic.twitter.com/E5aiufvuIJ

— George Pennacchio (@abc7george) May 4, 2018

Roar For Change is donating up to $1 million. I work in the media. I just wanted to put the news out there and I had a feeling #BTSArmy would want to help. The support looks INCREDIBLE! Thanks!

— George Pennacchio (@abc7george) May 4, 2018

On May 5, Star Wars: Force for Change U.S. officially announced that they had achieved their goal of donating $1 million to UNICEF USA in just a little over 24 hours since the campaign started with the support of both Star Wars fans and ARMY. George Pennacchio also personally expressed his gratitude to BTS’s fans.

Thanks to fans from around the world & the #BTSARMY, we reached our maximum donation goal of $1M. Funds unlocked through this campaign will help @UNICEF provide food packets to children suffering from malnutrition. Happy #StarWarsDay! Learn more at https://t.co/YWzgNoK6es. pic.twitter.com/gpvsFANzJv

— Star Wars (@starwars) May 5, 2018

To the #BTSArmy – THANK YOU for answering my tweet and assuring @UNICEFUSA would get the maximum $1 million in the #RoarForChange challenge! You are amazing! @BTS_twt is lucky to have such devoted fans. Please accept my sincere appreciation. 💜@BTS_ARMY

— George Pennacchio (@abc7george) May 5, 2018

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