EXO's Baekhyun Launches Fashion Label + Meets Overwhelming Interest

EXO member Baekhyun’s very own fashion label has officially been launched!

Baekhyun’s Privé by BBH is a streetwear brand that aims to be “commercially available and accessible to everyone” with all revealed items under $100. Baekhyun joined Privé’s brand director Danyl Geneciran and is currently Privé’s co-creative director.

Following the website’s launch on July 6 at 12 a.m. ET, the site has been down presumably due to an extremely high amount of traffic.

https://twitter.com/privenyofficial/status/1015103425326043136

Congratulations to Baekhyun!

Thanks to Crissy for the tip!