Watch: EXO-CBX And Girls’ Generation Members Collaborate With Singapore Shoe Brand
Shoes designed by SM Entertainment artists are being released!
Singapore brand YSNEAKERS has collaborated with SM Entertainment’s culture street brand ASTELL & ASPR to produce limited edition shoes. EXO-CBX and Girls’ Generation’s Taeyeon, Sunny, Hyoyeon, and Yuri participated in planning, designing, and sampling the sneakers.The artists commented, “It’s our first time designing sneakers ourselves, and it was a very different and fun experience.”
Using leather with unique patterns and colors selected by the artists themselves, high-level customizing techniques were utilized to create the high-quality shoes.
The limited edition shoes will go on sale worldwide in August through the YSNEAKERS website, and preorders will open on July 25. There will also be first-come-first-served promotions like shoe trees with the artists’ names.
Check out a production film for the shoes!