July Brand Reputation Rankings For Individual Boy Group Members Revealed

Jul 21, 2018

The Korean Business Research Institute has shared July’s brand reputation rankings for individual boy group members!

The rankings were determined by an analysis of 195,184,191 pieces of big data from June 19 to July 20 on 445 boy group members in the sections of consumer participation, media coverage, communication, and community awareness.

Wanna One’s Kang Daniel has impressively maintained his position at No. 1 consecutively for 12 whole months. He saw a total score of 9,300,712, which is a 26.05 percent decrease from his June brand reputation index of 12,576,383.

A source from the institute revealed that the the most popular keywords associated with Kang Daniel this month included “fashion,” “airport,” and “Wanna One.” A positivity-negativity analysis showed that the idol’s score was 85.1 percent positive reactions.

BIGBANG’s Seungri came in at No. 2 with an index of 7,628,572, which is an increase of 96.75 percent from 3,877,390 in June.

BTOB’s Changsub followed up in third place with a score of 6,222,389, marking a huge increase of 514.64 percent from his June index of 1,012,363.

Check out the top 30 rankings below!