August Drama Actor Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas that aired between July 3 and August 4.

Park Seo Joon and Park Min Young, the stars of tvN’s hit drama “What’s Wrong with Secretary Kim,” topped this month’s list at No. 1 and No. 2 respectively. Park Seo Joon shot to the top of the rankings after scoring an impressive brand reputation index of 24,097,237, while Park Min Young scored an index of 18,161,817 for August.

High-ranking phrases in Park Seo Joon’s keyword analysis included “What’s Wrong with Secretary Kim,” “Park Min Young,” and “dating.” The actor’s highest-ranking related terms included “cute,” “like,” and “lovable,” while his positivity-negativity analysis revealed a score of 64.11 percent positive reactions.

Kim Tae Ri took third place for the month with a brand reputation index of 12,964,955. The actress is currently starring in tvN’s “Mr. Sunshine” opposite Lee Byung Hun, who came in at fifth place for August, following ASTRO’s Cha Eun Woo, who ranked fourth.

Check out the top 30 below!

  1. Park Seo Joon
  2. Park Min Young
  3. Kim Tae Ri
  4. ASTRO’s Cha Eun Woo
  5. Lee Byung Hun
  6. Im Soo Hyang
  7. Lee Dong Wook
  8. Cho Seung Woo
  9. Kim Min Jung
  10. Kim Jung Hyun
  11. Shin Hye Sun
  12. Yang Se Jong
  13. Seo Kang Joon
  14. Baek Jin Hee
  15. Lee Si Young
  16. Yoo Yeon Seok
  17. Yoon Shi Yoon
  18. Highlight’s Yoon Doojoon
  19. Kim Jae Won
  20. Jo Bo Ah
  21. Hong Soo Ah
  22. Go Soo Hee
  23. Byun Yo Han
  24. Nam Sang Mi
  25. Jo Woo Ri
  26. Han Eun Jung
  27. Lee Ji Hoon
  28. Ji Hyun Woo
  29. Lee Yoo Young
  30. Lee Sang Woo

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