13 Best-Selling K-Beauty Products To Try From Road Shop Brands

South Korea is considered to be one of the hubs when it comes to beauty products. One of the best parts about K-beauty is the plethora of road shops that provide affordable skin care products and make-up. Although not all products are always a win, there are certain products that these road shops are known for that many people can attest to. What have you got to lose when the products are so affordable, am I right?!


Here’s a look at 13 best-selling products from various road shop brands.

Innisfree’s Green Tea Seed Serum and No Sebum Mineral Powder


Innisfree prides itself on being a beauty brand that takes products from nature in order to help with various skin concerns. Their Green Tea Seed Serum is a best-seller, providing moisture to those with dry skin. It leaves your skin feeling smooth and hydrated, and is especially beneficial in providing that smooth canvas before putting on make-up.

Another product that Innisfree has become known for is their No Sebum Mineral Powder. This powder is mainly used to provide a satin-y finish after applying make-up, but it can also be used as a dry shampoo. The best part about the product, aside from the fact that it sets make-up like a dream, is that it’s very affordable. You won’t be able to go back once you try it!


Missha’s M Perfect Cover BB Cream and The First Treatment Essence


For those who are not into the high coverage that foundation provides, BB creams are the perfect substitute. It’s light and doesn’t feel too heavy on your face, which is why the M Perfect Cover BB Cream from Missha has been a best-seller for so long. It gets rid of all the stuff you don’t want to show on your face like dark circles, blemishes, and scars but still manages to make you look natural.

Another Missha cult favorite is the Time Revolution First Treatment Essence. It’s known for its moisturizing properties and ingredients that help with hyperpigmentation as well as repairing damaged skin.


Peripera’s Ink the Airy Velvet


Peripera is best known for their collection of Ink the Airy Velvet lip tints. They come in many different colors and are known for smooth application and long-lasting effects. It’s also popular because unlike some other lip tints, these particular ones are pretty moisturizing and don’t dry out your lips.

The Saem’s Cover Perfection Tip Concealer


The Saem’s Cover Perfection Tip Concealer is one of the best concealers in the K-beauty world. Its coverage is flawless and it’s got the perfect balance of not being too matte or too dewy. It’s got enough coverage that a little goes a long way and can even be used by itself without foundation.

Skin Food’s Black Sugar Mask Wash Off


Skin Food’s Black Sugar Mask is a gentle exfoliator that leaves your skin feeling so smooth. After washing your face, you scrub in a small amount onto your face. The black sugar ingredient contains vitamins that hydrate your skin and also even out the tone and texture. It also smells divine enough for you to want to eat it, but obviously, you shouldn’t. It also comes in strawberry and rice bran which each do different things for your skin, but are also popular products!

Too Cool For School’s Artclass By Rodin Shading

Too Cool For School

Artclass By Rodin comes in a contouring palette as well as a highlighting palette. Both are very popular in the K-beauty community and are known to be THE go-to contouring products as they not only have the perfect shading colors, but the texture is so smooth and not too drying when you apply them.

Etude House’s Wonder Pore Freshner


The Wonder Pore Freshner is a toner dedicated to those who want to tighten their pores. The peppermint extract that is in the product has proven to help minimize the appearance of pores while also leaving the skin texture feeling smooth. It’s also great for those with acne prone and sensitive skin.

Moonshot’s Microfit Cushion


Otherwise known as the “G-Dragon Cushion,” Moonshot’s been getting amazing reviews for their Microfit Cushion. Its high coverage and not-too-dewy finish has people loving the product. Even though it is high coverage, the product feels very light-weight. It does a great job of brightening up your skin tone and the foundation is buildable.

Nature Republic’s Aloe Vera Gel


Aloe Vera has many benefits that help in achieving healthy skin, which is probably why Nature Republic’s Aloe Vera Soothing Gel is a best-seller. Aloe Vera is proven to help with anti-aging and skin-firming effects. It also soothes and moisturizes sensitive and/or irritated skin. One of the best things about this product is that it is multi-use. It can be used as a moisturizer, make-up base, hair styling gel, and after sunburn relief.

Tony Moly’s Gel Eyeliner


This holy grail eyeliner gel by Tony Moly is a staple in many people’s make-up routine. The eyeliner applies so perfectly smooth and it dries right away without smudging. Its water-resistance and long-lasting effects is what made the product win several K-beauty awards!

The Face Shop’s Belif The True Cream – Aqua Bomb


The Face Shop has many products that are popular, but their Belif line has proven to be a big favorite. More specifically, their True Cream – Aqua Bomb is one of their best-sellers, providing moisture and supple skin. It is lightweight enough to be good for oily skin and moisturizing enough for those with dry and dull skin.

Yay for good and affordable K-beauty products! Happy K-beautying, everyone!


Hey Soompiers, which of these products is your favorite or are you dying to try? Let me know in the comments below!

binahearts is a Soompi writer who can lately be seen obsessing over Jung Hae In, singing her heart out to BIGBANG at karaoke, walking her dog, or indulging in desserts. Make sure you follow binahearts on Instagram as she journeys through her latest Korean crazes!

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