Yoo Ah In Is First Asian Actor To Be Selected As Global Model For Fashion Brand Diesel
Yoo Ah In has become the first Asian actor to chosen as a global model for fashion brand Diesel.
On September 20, Yoo Ah In attended Diesel’s “Ha(u)te Couture” campaign in Shanghai, China as the representative of Asia. He has become the first Asian actor to be selected as a global model for the brand. Diesel is said to have approached him for a collaboration because they felt his originality as an actor and artist, as well as his courage to stand up to criticism and his unique rebellious spirit fit well with the brand’s image.
Yoo Ah In met with other stars like Nicki Minaj, Gucci Mane, and Bella Thorne to film a photo shoot and campaign video for the “Ha(u)te Couture” limited collection.
Renzo Rosso, the founder of Diesel and the head of OTB Group, stated, “Yoo Ah In has his own vision as an artist. We believe that our brand’s efforts to bring together philosophies of fashion and life will lead to better and freer designs through our work with Yoo Ah In.”
The actor stated, “I believe the message of this campaign is to try and be a positive influence on the world. Fashion is a way to communicate with others, and I hope that through this familiar and influential brand, I will be able to continue to exchange real stories with the public.”