October Drama Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, community awareness, and viewership indexes of 34 popular dramas, using big data collected from September 7 to October 8.

KBS 2TV’s hit drama “My Only One” took first place in this month’s rankings. The drama, which features a star-studded cast including Uee, Lee Jang Woo, Na Hye Mi, and Choi Soo Jong, scored a brand reputation index of 12,707,380 for October.

High-ranking phrases in the drama’s keyword analysis included “diverse,” “refreshing,” and “cheering on,” while its highest-ranking related terms included “Uee,” “Lee Jang Woo,” and “Yoon Jin Yi.” A positivity-negativity analysis of “My Only One” also revealed a score of 72.19 percent positive reactions.

tvN’s “Mr. Sunshine” came in second place for October with a brand reputation index of 12,437,683. SBS’s morning drama “I’m a Mother Too” (literal title) took third place for the month with an index of 9,686,388.

Check out the top 20 dramas for this month below!

1. “My Only One”
2. “Mr. Sunshine”
3. “I’m a Mother Too”
4. “Love Until the End” (literal title)
5. “100 Days My Prince”
6. “Terius Behind Me”
7. “Familiar Wife”
8. “Sunny Again Tomorrow”
9. “My ID is Gangnam Beauty”
10. “The Third Charm”
11. “The Guest”
12. “The Ghost Detective”
13. “30 but 17”
14. “Where Stars Land”
15. “The Beauty Inside”
16. “Hide and Seek”
17. “Let Me Introduce Her”
18. “Room No. 9“
19. “Your Honor”
20. “Secrets and Lies”

Watch the latest episode of “My Only One” with English subtitles below!

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