“My Golden Life” And “I Live Alone” Receive KAA Awards
The Korea Advertisers Association (KAA) has announced this year’s winners of their Advertisers’ Choice — Great Program Award!
Recipients of the Advertisers’s Choice — Great Program Award are chosen for being wholesome and informative programs that families can watch together, and also for having high ratings and advertising impact. Members of the KAA determine the winners through votes and an evaluation.
This year, KBS2’s “My Golden Life” was chosen to receive the award in the drama category. It was described that the show has received a lot of love from viewers for the way it gave insights into how precious family is and the meaning of life by portraying the story of a family overcoming a difficult situation.
MBC’s “I Live Alone” is receiving the award in the category for variety and entertainment programs. In a clever way, the show gives a look at the lifestyles of the increasing number of people who live on their own. It was noted that “I Live Alone” became popular for its content that everyone can both empathize with and enjoy.
Lastly, SBS’s “SBS Special” was the recipient of the prize in the reporting category for moving viewers, encouraging discussion, and shedding a light on society’s issues of all sizes.
The awards will be given out at an event celebrating the 30th anniversary of the KAA on October 25.