Watch: BTS Thanks ARMY For “Love Myself” Campaign 1-Year Anniversary + Raises 1.6 Billion Won

BTS and UNICEF have achieved an amazing feat through the “Love Myself” campaign.

On November 2, a source from UNICEF Korea stated, “In the one year since UNICEF and BTS spoke together to eradicate violence against children, we have raised over 1.6 billion won (approximately $1.4 million) and will continue to spread positive influence through [activities] such as the UN General Assembly ‘Speak Yourself’ speech.”

In the past year, UNICEF, Big Hit Entertainment, and BTS worked together to support the #ENDviolence campaign, which aims to end violence against children and young people. As part of the #ENDviolence campaign, “Love Myself” is an advocacy campaign that aims to spread a positive influence on society, sharing the message, “The beginning of true love is with love for yourself.” With this positive and influential message, Big Hit Entertainment, BTS, and ARMYs all over the world showed their support through donations to the campaign.

In a video thanking ARMY for the first anniversary of the “Love Myself” campaign, BTS remarked, “Hello, we are BTS. Today, on November 1, it has been one year since BTS and Big Hit started the ‘Love Myself’ campaign. Thanks to ARMY, the ‘Love Myself’ campaign was able to spread all over the world the past year. Do you remember the ‘Love Myself’ campaign message? It talks about the importance of loving yourself, how to love others, and making a better world.”

BTS continued, “We would like to thank ARMYs all over the world who participated in this campaign. Thanks to everybody’s interest and participation, this campaign was successful and we were able to go the UN.”

On his speech at the 73rd UN General Assembly, RM commented, “It was an honor. I never imagined that I would be able to stand at the United Nations General Assembly, let alone give a speech. I’ve said this before, but it was to the point my hands were shaking.” They concluded by saying that they hoped people would continue to show attention to and support the “Love Myself” campaign.

To commemorate the 1-year anniversary of the “Love Myself” campaign, an event is being held at the Sinchon Star Plaza from November 1 to 4. At the event, attendees can see for themselves the ways in which UNICEF is battling violence against children globally, as well as the present state of the issue. Attendees can also experience BTS’s photo wall, the group’s 1-year anniversary video message, get “BTS Love Myself” henna, and participate in the “Love Myself” campaign.

Secretary General Lee Ki Cheol of UNICEF Korea stated, “I was overwhelmed with joy to hear BTS’s moving speech at the United Nations General Assembly in September. Later that night, I heard from a diplomat, ‘In the past 60 years, Korea has made its mark with two great achievements. The first was the accomplishments towards democratization and industrialization, and the second was producing BTS.'”

He continued, “I was able to measure the great amount of hope BTS were able to give, the good influence they had on young people all across the world with the ‘Love Myself’ campaign, and how much they enhanced national prestige. With that in mind, it’s very meaningful to be holding the 1-year anniversary commemorating the ‘Love Myself’ campaign in Korea.”

Congratulations to BTS!

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