December Boy Group Brand Reputation Rankings Announced

This month’s brand reputation rankings for male idol groups has been released by the Korean Business Research Institute!

The rankings are determined by analyzing different factors of consumer participation, media coverage, interaction, and community indexes, using data collected from November 7 to December 8.

BTS topped the rankings for their seventh consecutive month, scoring a total brand reputation score of 27,761,1331, which is a 144.08 percent increase from the previous month. Related terms most associated with BTS included, “enjoying,” “fun,” and “heartwarming,” and keywords tied to the group also included, “albums,” “ARMY,” and “Bloomberg.” Their positivity-negativity analysis revealed a score of 81.20 percent positive reactions.

Wanna One and EXO held on to their respective spots at second and third place respectively for another month. Wanna One enjoyed an increase of 65.08 percent to score 12,616,408 in total, while EXO scored a total brand reputation index of 8,188,124, which is an increase of 9.95 percent from the previous month.

Fourth and fifth place went to NU’EST W and BTOB respectively. NU’EST W shot up an impressive 195.29 percent for an index of 4,089,595, while BTOB also enjoyed a 77.75 increase for a total of 2,053,521.

Check out the top 30 for this month below!

  1. BTS
  2. Wanna One
  3. EXO
  4. NU’EST W
  5. BTOB
  7. The Boyz
  8. SHINee
  9. NCT
  10. WINNER
  11. MONSTA X
  13. Stray Kids
  15. Highlight
  16. GOT7
  17. Golden Child
  18. ASTRO
  19. JBJ
  21. iKON
  22. NCT 127
  23. Super Junior
  24. VIXX
  25. BEAST
  26. 2PM
  27. MXM
  28. TREI
  29. D-CRUNCH
  30. TVXQ

Source (1)

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