December Brand Reputation Rankings For Individual Boy Group Members Announced

Dec 15, 2018

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 476 boy group members, using big data collected from November 14 to December 15.

Wanna One’s Kang Daniel returned to the top of the rankings this month, enjoying a 20.43 percent increase in his score since November for a total brand reputation index of 14,131,362.

High-ranking phrases in Kang Daniel’s keyword analysis included “birthday,” “donation,” and “Spring Breeze,” while his highest-ranking related terms included “cute,” “good-looking,” and “happy.” The idol’s positivity-negativity analysis also revealed a score of 89.10 percent positive reactions.

BTS’s Jimin, Jungkook, and V swept the next three spots in the rankings. Jimin, who topped last month’s list, came in at second place for December with a brand reputation index of 13,350,480. Jungkook took third for the month with a brand reputation index of 10,137,559, while V followed close behind in fourth place with a score of 9,756,550.

Finally, Wanna One’s Ha Sung Woon rounded out the top five with a brand reputation index of 5,089,281 for December.

Check out the top 30 for this month below!