IU's "Palette" Becomes Her 1st MV To Hit 100 Million Views

IU has achieved a new YouTube milestone!

On December 16 at about 3 p.m. KST, the singer’s music video surpassed 100 million views on YouTube. Released on April 21, 2017 at 6 p.m. KST, “Palette” features BIGBANG’s G-Dragon and is the title track of her fourth studio album of the same name.

This is IU’s first music video to reach 100 million views, and it did so in about one year, seven months, 24 days, and 21 hours.

Congratulations to IU!

Watch the “Palette” music video again below: