Korean Film Marketers Association Members Select Best Actors Of 2018
Every year, over 100 films make it to the big screen to either wow moviegoers or leave them wanting more. A lot of work goes into making a film stand out, and film advertising marketers’s efforts can’t be overlooked as from the moment a film is planned till after it’s released, marketers present the film in various angles to get people hooked.
Sports Donga worked with the Korean Film Marketers Association (KFMA) to speak with 114 advertising marketers from 23 firms to look back on the Korean film industry in 2018. The marketers were asked four questions, “Which actor shined in 2018?” “What was the best film of 2018?” “Which film had the best marketing strategy of 2018?” and “Which 2019 film will be a rising star?”
Of the list of actors who shined in 2018, Joo Ji Hoon came out on top with 38 votes. In 2018, the actor appeared in the films “Along with the Gods: The Last 49 Days,” “The Spy Gone North,” and “Dark Figure of Crime.” The marketers highlighted the fact that Joo Ji Hoon has appeared in multiple projects this year and showcased a wide spectrum of his acting talents.
Another trend that was seen in films in 2018 was the rise of talented actresses. This was best represented by Han Ji Min receiving the second highest number of votes at 21 votes for her role in “Miss Baek.” The marketers applauded the fact that her years of experience shined brightly in the film as she portrayed a character that isn’t easy to find. The marketers highlighted that she is, “An actress who people remember more for her talents than her looks,” and stated that they are interested to see where her career goes as she continues to undergo striking transformations for her roles.
Another actress who had a strong showing on the list was Kim Hye Soo, who came in fourth place with seven votes for her appearance in “Default.” She was recognized for creating a captivating character in the film, and for living up to expectations as one of Korea’s most symbolic actresses. As the marketers described her, “As expected of ‘God’ Hye Soo.” Other noteworthy actresses who made the list included Kim Hyang Gi from “Along with the Gods: The Last 49 Days,” Kim Da Mi from “The Witch,” Kim Tae Ri from “Little Forest,” and Kim Hee Ae from “Herstory.”
In third place with 15 votes was Lee Sung Min, for his roles in “The Spy Gone North,” “The Witness,” and “What a Man Wants.” He was described as an actor who is at the top of his game who can lead a film on his own or co-lead it with someone else. Fifth place went to Jo Woo Jin for “Rampant,” “Default,” and “The Drug King” with five votes, and he was applauded for his powerful roles and perfect acting.