December Idol Group Brand Reputation Rankings Announced

Dec 29, 2018

The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from November 27 to December 28.

BTS topped this month’s rankings with a staggeringly high brand reputation index of 36,930,336. High-ranking phrases in the group’s keyword analysis included “MAMA,” “Billboard,” and “Jimin,” while their highest-ranking related terms included “cool,” “effort,” and “warm.” BTS’s positivity-negativity analysis also revealed a high score of 94.78 percent positive reactions.

Wanna One took second place on this month’s list with a brand reputation index of 16,495,712, while BLACKPINK followed in third place with a total index of 11,625,490.

TWICE came in at a close fourth with a brand reputation index of 10,679,339 for December, while EXO rounded out the top five for the month with an index of 8,544,966.

Check out the top 30 for December below!