December Idol Group Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from November 27 to December 28.
BTS topped this month’s rankings with a staggeringly high brand reputation index of 36,930,336. High-ranking phrases in the group’s keyword analysis included “MAMA,” “Billboard,” and “Jimin,” while their highest-ranking related terms included “cool,” “effort,” and “warm.” BTS’s positivity-negativity analysis also revealed a high score of 94.78 percent positive reactions.
TWICE came in at a close fourth with a brand reputation index of 10,679,339 for December, while EXO rounded out the top five for the month with an index of 8,544,966.
Check out the top 30 for December below!
- Wanna One
- Red Velvet
- The Boyz
- Girls’ Generation
- MONSTA X
- WJSN (Cosmic Girls)
- NU’EST W
- Stray Kids
- Oh My Girl
Top Photo Credit: Xportsnews