December Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idols, using big data collected from November 28 to December 29.

BTS’s Jimin topped this month’s list with a brand reputation index of 12,506,372. High-ranking phrases in his keyword analysis included “cool,” “cute,” and “easy on the eyes,” while his highest-ranking related terms included “ARMY,” “dating rumor,” and “performance.” Jimin’s positivity-negativity analysis also revealed a score of 89.20 percent positive reactions.

Wanna One’s Kang Daniel took second place with a brand reputation index of 11,949,952, while MAMAMOO’s Hwasa came in at third with an index of 11,062,222.

BTS’s V ranked fourth with a brand reputation index of 9,516,349 for December, while BLACKPINK’s Jennie rounded out the top five with an index of 8,551,894.

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. Wanna One’s Kang Daniel
  3. MAMAMOO’s Hwasa
  4. BTS’s V
  5. BLACKPINK’s Jennie
  6. BTS’s Jungkook
  7. BTS’s Jin
  8. AOA’s Seolhyun
  9. TWICE’s Tzuyu
  10. TWICE’s Momo
  11. TWICE’s Dahyun
  12. WINNER’s Song Mino
  13. Wanna One’s Lee Dae Hwi
  14. EXO’s Chanyeol
  15. Wanna One’s Park Ji Hoon
  16. Wanna One’s Hwang Min Hyun
  17. BTS’s RM
  18. TWICE’s Nayeon
  19. Wanna One’s Ha Sung Woon
  20. TWICE’s Jihyo
  21. Wanna One’s Ong Seong Woo
  22. TWICE’s Sana
  23. Red Velvet’s Irene
  24. Red Velvet’s Seulgi
  25. Wanna One’s Kim Jae Hwan
  26. Wanna One’s Lai Guan Lin
  27. GFRIEND’s Sowon
  28. ASTRO’s Cha Eun Woo
  29. MAMAMOO’s Solar
  30. Red Velvet’s Joy

Source (1)

Top Photo Credit: Xportsnews

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