BTS Partners With Mattel To Create Dolls And Release Collaboration Collection
BTS will be teaming up with Mattel for a special collaboration!
During the Hong Kong Toys & Games Fair, it was announced that U.S. toy manufacturing company Mattel will be releasing fashion dolls made in BTS’s image. They also shared the news on their official Twitter account.
— Mattel (@Mattel) January 7, 2019
Mattel stated, “We have signed a multi-category license contract with BTS’s agency Big Hit Entertainment, and we plan to create a variety of items such as dolls, collectible figurines, toys, games, and roleplaying items. The collaboration collection is set to be released this summer, and it will be the first collection to include dolls created around the likeness of BTS’s members. The outfits of the dolls will be based on those that BTS wore in their ‘Idol’ music video.”
Sejal Shah Miller, vice president and global brand general manager of Mattel, stated, “BTS is a cultural phenomenon who transcends age, culture, and language, and through this partnership, we hope to create a new way for people around to world to connect with BTS. The cornerstone of our strategy is to partner with established franchises that have global appeal, and we believe that Mattel’s creative expertise will create a product that properly celebrates BTS.”
Mattel will be sharing more details about their partnership with BTS on their official Twitter account.
Are you excited for what BTS and Mattel has planned?