Trainees Go To School To Debut As Singers, Actors, And More In New Korean-Chinese Variety Show
There is yet another talent discovery program in the works, this time a joint Korean-Chinese program aired live.
Company K Global, a company specializing in Korean-Chinese content, has teamed up with Korea’s Imagine Asia and China’s HUYA TV for a new variety program called “School of Be A Star.”
The show will take Chinese trainees and train them to debut as broadcasting jockeys (BJs), singers, actors, models, and other entertainers. The education process that the trainees go through will be broadcast live 24 hours a day through HUYA TV, with the trainees interacting with various celebrities.
“School of Be A Star” diverges from the traditional format of Korean manpower plus Chinese funding and instead takes Korean planning, manpower, and funding combined with the wide reach of Chinese platforms and marketing to maximize popularity and profitability. The plan is to overcome the traditional limitations of Korean-Chinese programming and offer a new direction for the future of joint Korean-Chinese projects.
A source stated, “This is the first major Korean-Chinese variety project since THAAD. We look forward to ‘School to Be A Star’ starting a new wave in the market of joint Korean-Chinese projects, which had been frozen after THAAD.
The first season of “School to Be A Star” will be aired live for 88 days on HUYA TV starting in March.