February Girl Group Brand Reputation Rankings Announced

Feb 10, 2019

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from January 8 to February 9.

BLACKPINK topped this month’s rankings once again with a brand reputation index of 14,304,082, which is a 14.85 percent decrease in their score since January. High-ranking phrases in BLACKPINK’s keyword analysis included “Jennie,” “Golden Disc,” and “United States,” while their highest-ranking related terms included “cute” “warm,” and “love.” The group’s positivity-negativity analysis also revealed a score of 71.53 percent positive reactions.

GFRIEND took second place for the month with a brand reputation index of 10,422,615, while TWICE came in third with a total index of 10,123,910.

Check out the top 30 for this month below!