TXT's "Crown" Breaks Record For K-pop Group Debut MV With Most Views In 24 Hours

TXT’s debut music video is a record-breaker!

TXT’s music video for debut track “Crown” was released on March 4 at 6 p.m. KST, and 24 hours later on March 5 at 6 p.m. KST, the video had already gained 14,493,378 views.

This means that TXT’s “Crown” has broken the record for the most views accumulated by a K-pop debut music video in the first 24 hours since its release. ITZY held the previous record with 13,933,725 views on their music video for “DALLA DALLA.”

Even before their debut, TXT had been seeing impressive numbers in album pre-sales. After their debut album “The Dream Chapter: STAR” was released, they topped iTunes album charts in over 44 regions around the world.

Watch the music video for “Crown” here!